Design Thinking (Creativity and Innovation Management)


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Long-term sustainable success is highly dependent on how an organization makes use of the creative potential of its most important resource: its employees. This seminar takes participants on a journey to discover their creative potential and capitalize on it using the Stanford University Design Thinking process.

The Design Thinking methodology is applied to a specific business case in a series of group exercises.

Seminar content

The over-arching agenda follows the Stanford’s University Design Thinking methodology:

  • empathize: learning to understand the nature of the issue and the client’s need;
  • define: clearly defining the scope of the issue;
  • generate ideas: ideation techniques for out-of-the-box thinking;
  • idea selection & prototyping: creating a tangible prototype of the most feasible or intriguing solution;
  • testing & implementing beginning the process of continuous innovation and improvement.  
  • participants work in small groups on developing their prototypes for a given business challenge.

Your benefits

You are able to apply the methodology to your own business case.

You can immediately implement ideation methods in your daily work routine.

You feel empowered to apply creativity to work challenges.

You learn to quickly identify customer needs in order to develop targeted solutions and products that are convincing from the user's point of view.

You profit from the hands-on business experience of an internationally-active lecturer.

Upon completion seminar participants are able to

  • view “problem solving” as a creative process.
  • identify the customer’s perspective and needs.
  • implement with confidence and success the Stanford Design Thinking methodology.

Teaching and learning method

This is an online seminar consisting of 3 sessions lasting 2.5 hours each. Participants will receive prework to maximize the outcome of this compressed format. Seminar materials will be made available through Dropbox. The video conferencing app Zoom will serve as our medium of interaction.

The format of the seminar is a facilitated workshop driven by business cases, discussions and presentations. Small group activities will be done via Zoom’s Breakout Room feature.

Required technical equipment

The seminar will be held via Zoom, the participants will receive the relevant link some days prior to seminar start.
Internet connection, headphones and speakers, if possible a camera (not obligatory).

On the lecturer

Chris Newman is an experienced executive trainer, consultant, coach and educator with a demonstrated history of forging stimulating and transformative learning experiences. Strong management and leadership skills applied to the areas of business development, organizational development and change management.
He worked for Ernst & Young, Cap Gemini, Ericsson and universities, including Webster Private University Vienna, Fachhochschule Wiener Neustadt and Donau Universität Krems. Today he is a network partner and trainer for Lighthouse-Organizational Development ( and Conos GmbH (
Having lived, worked and studied in Europe, the US and Asia, he brings a multi-cultural perspective to his work and is fluent in German and English.

Are you interested in further training opportunities in the area of Kompetenz plus? We invite you tobrowse our website.

Auf einen Blick

Zielgruppe The seminar is especially targeted to entrepreneurs, marketing professionals, engineers and software developers who are tasked with developing, communicating, and implementing innovative products and solutions.
Abschluss Certificate of Attendance
Unterrichtssprache English
Veranstaltungsort Distance Learning

€ 350,00 (exempt from VAT)