Business Model Canvas


The Business Model Canvas (BMC) is an internationally recognized tool that helps entrepreneurs, managers or change agents, summarize their business models in a format that is compact and transparent. In doing so, the BMC serves as an effective instrument to critically analyze how an organization creates, delivers, and captures value. 
This seminar familiarizes participants with the concept of business models, its key elements and introduces the BMC through direct application to their current business cases.

Seminar content

  • introduction of the business modeling and the Business Model Canvas (including the nine key elements: Value Proposition, Market Channels, Customer Segments, Customer Relationships, Revenue Streams, Key Activities, Key Partnerships, Key Resources and Cost Structure;)
  • identifying Customer Segments and defining Value Propositions
  • identifying the desired Customer Relationships and the appropriate channels to service them
  • identifying viable Revenue Streams as well as the Cost Structure
  • identifying Key Activities of the business venture, the Resources that sustain it and the Partnerships that support it

Your benefits

You are able to design a comprehensive business model that aligns all key elements of value creation using the Business Model Canvas.

You learn to communicate your Value Proposition in a clear and persuasive manner.

You learn to use the BMC framework to analyze your current Business Model and realign/ redesign ineffective elements of it.

Upon completion seminar participants are able to

  • develop, evaluate and present a business model using the BMC.
  • understand the interrelated nature of the nine key elements of a business plan.

Teaching and learning method

The teaching and learning methods are: a facilitated workshop environment, discussions, presentation and defense of the participant´s business models.

Participants should bring a business idea to the seminar that they would like to develop into a business model or come prepared to refine/analyze an existing business model.

On the lecturer

Chris Newman is an experienced executive trainer, consultant, coach and educator with a demonstrated history of forging stimulating and transformative learning experiences. Strong management and leadership skills applied to the areas of business development, organizational development and change management.
He worked for Ernst & Young, Cap Gemini, Ericsson and universities, including Webster Private University Vienna, Fachhochschule Wiener Neustadt and Donau Universität Krems. Today he is a network partner and trainer for Lighthouse-Organizational Development ( and Conos GmbH (
Having lived, worked and studied in Europe, the US and Asia, he brings a multi-cultural perspective to his work and is fluent in German and English.

Auf einen Blick

Zielgruppe This seminar is targeted to entrepreneurs, regardless if they are experienced or novice, or any Change Agent in an existing organization (i.e., engineers, sales and marketing professionals, or any members of management, who are tasked with creating new product or service lines that will lead to new or improved business models).
Abschluss Certificate of Attendance (at least 80 % attendance)

Chris Newman MSc
 Chris Newman MSc

Unterrichtssprache English
Veranstaltungsort FH Campus Wien
Favoritenstraße 226
1100 Vienna

€ 350,00 (exempt from VAT)

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