Business Model Canvas
The Business Model Canvas (BMC) is an internationally recognized tool that helps entrepreneurs, managers or change agents, summarize their business models in a format that is compact and transparent. In doing so, the BMC serves as an effective instrument to critically analyze how an organization creates, delivers, and captures value.
This seminar familiarizes participants with the concept of business models, its key elements and introduces the BMC through direct application to their current business cases.
You are able to design a comprehensive business model that aligns all key elements of value creation using the Business Model Canvas.
You learn to communicate your Value Proposition in a clear and persuasive manner.
You learn to use the BMC framework to analyze your current Business Model and realign/ redesign ineffective elements of it.
The teaching and learning methods are: a facilitated workshop environment, discussions, presentation and defense of the participant´s business models.
Participants should bring a business idea to the seminar that they would like to develop into a business model or come prepared to refine/analyze an existing business model.
Chris Newman is an experienced executive trainer, consultant, coach and educator with a demonstrated history of forging stimulating and transformative learning experiences. Strong management and leadership skills applied to the areas of business development, organizational development and change management.
He worked for Ernst & Young, Cap Gemini, Ericsson and universities, including Webster Private University Vienna, Fachhochschule Wiener Neustadt and Donau Universität Krems. Today he is a network partner and trainer for Lighthouse-Organizational Development (www.lighthouse-od.at) and Conos GmbH (www.conos.at).
Having lived, worked and studied in Europe, the US and Asia, he brings a multi-cultural perspective to his work and is fluent in German and English.
|Zielgruppe||This seminar is targeted to entrepreneurs, regardless if they are experienced or novice, or any Change Agent in an existing organization (i.e., engineers, sales and marketing professionals, or any members of management, who are tasked with creating new product or service lines that will lead to new or improved business models).|
|Abschluss||Teilnahmebestätigung (bei mindestens 80% Anwesenheit)|
Chris Newman MSc
FH Campus Wien|